THE KINGDOM OF MOROCCO
A Kingdom of Wonders and Endless Discovery
THE KINGDOM OF MOROCCO
Morocco is a land of brilliance and contrast—where the warmth of the desert meets the cool breath of the sea, and vibrant colors shimmer under the North African sun. It is a country of sensations, a place where light, texture, and emotion blend into a timeless landscape.
Guarded by the Atlantic Ocean to the west and the Mediterranean Sea to the north, Morocco unfolds like a living tapestry. Golden beaches stretch endlessly along the coast, while four mighty mountain ranges rise in dramatic peaks, hiding waterfalls that plunge into deep valleys and cedar forests that have stood for centuries.
In winter, the High Atlas peaks are crowned with eternal snow. In spring, immense plains burst into life, filled with orange blossoms, almond trees, and endless fields of green. Rivers carve their way through the land, forming breathtaking gorges that guide travelers from the lush north to the vast and silent Sahara. From the Strait of Gibraltar to the borders of Mauritania, nature has shaped Morocco into one of the most beautiful countries in the world—a land that awakens every sense.
The story of Morocco is ancient and layered. Prehistoric traces reveal the presence of early civilizations, followed by the Phoenicians, Carthaginians, Berbers, Byzantines, Romans, and Vandals. Arab influence began in the 8th century, marking a profound cultural transformation. As a unified state, Morocco dates back to 788, when Idris I was declared the first ruler in the historic city of Volubilis.
Today, Morocco is a modern constitutional monarchy, shaped by tradition yet open to the future. His Majesty King Mohammed VI ascended the throne in 1999, guiding the country into a new era of development, cultural pride, and global openness.
MARRAKESH
A CITY TO EXPERIENCE ALL YEAR ROUND
A shining capital of the Almoravids in the 11th century, Marrakesh once gave its name to the entire country—and still preserves its ancient magic. An oasis at the doorstep of the desert, a jewel at the foot of the Atlas Mountains, Marrakesh dazzles as the vibrant heart of southern Morocco.
Everything converges upon the legendary Jemaa el Fna square.
Musicians, storytellers, dancers, healers, snake charmers, fortune tellers, orange juice vendors and merchants form a living theater unlike any in the world.
In the Medina, the spectacle continues.
Beneath the woven reed ceilings of the souks, a maze of light and shadow unfolds—an endless labyrinth of colors, scents, and textures. Let yourself be guided by the rhythm of the crowd and follow the narrow passages deeper into the ancient heart of the city.
THE GREAT SOUTH
BEST FROM OCTOBER TO MAY
In the Great South, where golden sand seeks to reclaim the earth, kasbahs mark the fragile boundary of life. Along the riverbanks, orchards, fields, palm groves, and rose gardens flourish—a fertile ribbon carved by human ingenuity.
Here flow the Draa, the Dades, and the Ziz.
Landscapes follow one another in breathtaking contrast: boiling dunes beside snow-capped peaks; immense canyons opening onto green valleys; ancient citadels of earth rising from palm groves or glowing red against an emerald lake. These ksours—fortified villages sculpted from clay and sun—reflect a beauty found nowhere else.
Traveling along the riverbeds is like journeying back through centuries. This is the Road of the Kasbahs, an encounter with nature at its most dramatic and harmonious.
THE GREAT SOUTH
BEST FROM OCTOBER TO MAY
In the Great South, where golden sand seeks to reclaim the earth, kasbahs mark the fragile boundary of life. Along the riverbanks, orchards, fields, palm groves, and rose gardens flourish—a fertile ribbon carved by human ingenuity.
Here flow the Draa, the Dades, and the Ziz.
Landscapes follow one another in breathtaking contrast: boiling dunes beside snow-capped peaks; immense canyons opening onto green valleys; ancient citadels of earth rising from palm groves or glowing red against an emerald lake. These ksours—fortified villages sculpted from clay and sun—reflect a beauty found nowhere else.
Traveling along the riverbeds is like journeying back through centuries. This is the Road of the Kasbahs, an encounter with nature at its most dramatic and harmonious.
THE SAHARA DESERT
BEST FROM OCTOBER TO MAY
At M’Hamid El Ghizlane, the road ends—
And you stop as well.
Before you lies the Sahara:
Sand, glowing sand, sand stretching beyond sight.
Dunes sculpted by the wind into ever-changing forms, their peaks rising like minarets against the horizon. Enigmatic, vast, and eternal, the desert is reborn each time the sun and wind conspire to reshape infinity.
Yet as night falls, life awakens.
A fennec reveals its ears from its burrow, a sandfish slips through the dunes, a desert owl calls into the silence. Even here, life persists—quiet, hidden, and miraculous.
But only a few can claim to know its secrets.
The Sahara remains a universe of mystery, beauty, and boundless wonder, waiting for those who dare to enter its silence.
TANGIER
A CITY TO DISCOVER ALL YEAR ROUND
At the meeting point of Europe and Africa, where the Atlantic embraces the Mediterranean, Tangier stands as the gateway to Morocco.
Observe, listen, and feel: the swirl of multicolored crowds, the fragrance of spice-filled markets, the whisper of waves blending with the hum of the city—this is where the feast for the senses begins.
A lingering air of mystery still floats over Tangier, a legacy of its era as an international zone. “Tangier la Blanca,” immortalized in countless films and beloved by artists and dreamers, has seen many arrive for a season only to surrender to its charm and never leave.
Since its earliest days, many civilizations have desired this city. Conquered, reclaimed, transformed—its power of seduction remains untouched. Today, Tangier draws visitors from around the world and Moroccans alike, enchanted by its gentle climate and luminous atmosphere.
TANGIER
A CITY TO DISCOVER ALL YEAR ROUND
At the meeting point of Europe and Africa, where the Atlantic embraces the Mediterranean, Tangier stands as the gateway to Morocco.
Observe, listen, and feel: the swirl of multicolored crowds, the fragrance of spice-filled markets, the whisper of waves blending with the hum of the city—this is where the feast for the senses begins.
A lingering air of mystery still floats over Tangier, a legacy of its era as an international zone. “Tangier la Blanca,” immortalized in countless films and beloved by artists and dreamers, has seen many arrive for a season only to surrender to its charm and never leave.
Since its earliest days, many civilizations have desired this city. Conquered, reclaimed, transformed—its power of seduction remains untouched. Today, Tangier draws visitors from around the world and Moroccans alike, enchanted by its gentle climate and luminous atmosphere.
CHEFCHAOUEN
A CITY TO DISCOVER ALL YEAR ROUND
Nestled in the Rif Mountains, Chefchaouen is the famous “Blue Pearl” of Morocco. Its streets, painted in endless shades of azure, create a dreamlike labyrinth where every turn reveals another postcard-perfect scene.
Here, time slows. The air carries the fragrance of mountain herbs and freshly baked bread. Local artisans craft wool, leather, and pottery with care, preserving centuries-old traditions. Wandering the cobbled alleys, you feel suspended between reality and a living painting, where each step invites contemplation, photography, and discovery.
FES
A CITY TO EXPERIENCE ALL YEAR ROUND
Fes, the spiritual and intellectual heart of Morocco, is a city where history lives in every stone. Founded over a thousand years ago, its ancient medina—Fes el-Bali—is a UNESCO World Heritage site, a labyrinth of narrow streets, hidden courtyards, and bustling souks.
Here, craftsmen hammer metal, dye textiles, and mold leather in a ritual passed down through generations. The calls to prayer echo from minarets, blending with the scent of spices and tanneries, creating a sensory journey unlike any other. Fes is not just a city—it is a living museum, a place where Morocco’s soul can be felt and understood.
FES
A CITY TO EXPERIENCE ALL YEAR ROUND
Fes, the spiritual and intellectual heart of Morocco, is a city where history lives in every stone. Founded over a thousand years ago, its ancient medina—Fes el-Bali—is a UNESCO World Heritage site, a labyrinth of narrow streets, hidden courtyards, and bustling souks.
Here, craftsmen hammer metal, dye textiles, and mold leather in a ritual passed down through generations. The calls to prayer echo from minarets, blending with the scent of spices and tanneries, creating a sensory journey unlike any other. Fes is not just a city—it is a living museum, a place where Morocco’s soul can be felt and understood.
OUARZAZATE
A CITY TO EXPERIENCE ALL YEAR ROUND
Known as the “Gateway to the Sahara,” Ouarzazate is a land of light and cinematic landscapes. Ancient kasbahs rise from golden sands, while modern film studios capture the imagination of storytellers worldwide.
Here, the Atlas Mountains meet desert expanses, forming dramatic vistas of ochre cliffs, palm groves, and fortified villages. Ouarzazate is a city of contrasts—where history, culture, and natural grandeur come together in perfect harmony, inviting travelers to explore beyond the ordinary.
MERZOUGA
A DESTINATION TO EXPERIENCE FROM OCTOBER TO MAY
Merzouga is a small village at the edge of the Sahara, where towering dunes of the Erg Chebbi stretch endlessly toward the horizon. Sunrise and sunset transform the desert into a canvas of fire and gold, a spectacle of light that touches the soul.
Camels trace silent paths across the dunes, while nomadic life continues undisturbed. Nights in Merzouga are a celestial celebration—an infinite canopy of stars, a silence so deep it hums, and a vast desert that seems both eternal and intimate. Here, the desert teaches humility, patience, and wonder.
MERZOUGA
A DESTINATION TO EXPERIENCE FROM OCTOBER TO MAY
Merzouga is a small village at the edge of the Sahara, where towering dunes of the Erg Chebbi stretch endlessly toward the horizon. Sunrise and sunset transform the desert into a canvas of fire and gold, a spectacle of light that touches the soul.
Camels trace silent paths across the dunes, while nomadic life continues undisturbed. Nights in Merzouga are a celestial celebration—an infinite canopy of stars, a silence so deep it hums, and a vast desert that seems both eternal and intimate. Here, the desert teaches humility, patience, and wonder.
AGADIR
A CITY TO DISCOVER ALL YEAR ROUND
On the Atlantic coast, Agadir shines as a modern beach destination with a timeless Moroccan soul. Its golden sands, gentle waves, and sunny climate invite relaxation and rejuvenation.
Yet beyond the beaches lies culture and history. Kasbahs overlooking the bay, bustling souks, and fresh seafood markets reveal the city’s heritage. Agadir is a meeting point of comfort and adventure, where travelers can unwind, explore, and experience Morocco in all its diversity.